Benefits of Sponsoring the TMS Awards

1. Increase brand visibility – When you sponsor the TMS Awards, you get to reach many more people than just those who attend on the day. Our event is promoted over many months across a range of communications channels, including email, direct marketing and social media, as part of an integrated marketing plan. As a sponsor, your name and logo will be used during these outreach campaigns maximising brand visibility.

2. Targeted marketing – The Awards have a high-quality audience of top-level executives, which sponsors get a unique opportunity to connect with. Sponsors can engage one-on-one with key decision makers relevant to their business. This is an opportunity to get right in front of your target market and reach numerous people who are interested in your products and services.

3. Benefits of early sponsorship – Your brand will be seen throughout the TMS Awards event and sponsorship will make it easier for attendees that are keen to learn more about your business to come and find you. Sponsors will of course benefit from brand recognition at the event itself, but most of the brand exposure happens beforehand, as the event is being marketed. So, get more ‘bang for your buck’ by taking advantage of long lead-time marketing by securing a sponsorship opportunity early on.

4. Consumer perception – Customers will form a positive opinion of your business when it is linked to TMS Awards, which is a very high-profile, prestigious event. The association with The Maritime Standard will enhance your business reputation and improve the way you are perceived by your target audience.

5. Generate strong business leads – Attending in person as a sponsor gives you a privileged chance to learn more about actual and potential customers and promote your products and services to them. Sponsoring the TMS Awards is a great way to generate quality leads because the event is attended by high level decision makers in relevant market sectors. Being an event sponsor also focuses a spotlight on you and your businesses, making it easier for opportunities to find you.

6. Social media strategy – By connecting with The Maritime Standard on social media, sponsors can very easily find relevant audiences to target. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content is proven to have a greater impact on customers.

7. Business relationships – The TMS Awards is a great place to find suitable businesses that you can collaborate with, in the future. The benefits of sponsorship are almost endless if you put in the effort to forge long-term connections.

8. Positive publicity – The TMS Awards generates a huge amount of publicity both locally and internationally. This is true not just in the days around the event, but in the months leading up to it, and afterwards. Sponsorship can help you generate a level of media coverage that might otherwise not have been available or would be extremely expensive if it were to be purchased.

9. Differentiating from competitors – The act of sponsoring The TMS Awards through an exclusive sponsorship is a significant way to differentiate yourself from competitors. Quite simply through being a sponsor at the Awards your name will stand out head and shoulders above the rest.